Public Relations Theory Essay Example | Topics and Well Written Essays - 1750 words

Public Relations Theory - Essay Example Another tactic is to block roads to prevent transportation procedures leading to massive losses in the transport industry. However, patronage in public relations is meant to reform people’s behavior. Government through the council may use bribery and favor of wrong opinions using threats and denials to underfund the black spot project. Patronage also involves using a celebrity to endorse the 142 black spot projects for renovation and repair while ignoring the 50 unattended cases. South Australian council, therefore, may also use endorsements and public appearances of leaders to discredit the remaining 50 projects (Kemp & Higgins 2013, p.1). This is conducted through civic improvement projects and awareness campaigns essential in communication models in public relations. Use of persuasion is also fundamental in convincing people to accept or refuse an idea. Communication is applied in this case in public relations following six distinct steps. Presenting the message comes first because it gives an individual the chance to prepare for the message. South Australia’s council, for example, may persuade the Freedom of Information Laws from pressing on with the eligibility of 50 black spot projects recorded between 2011 and 2012 (More information on budget is on appendix B). Second step involves attending that is very critical in the field of public relations. Listening to the persuasive message is essential for the message to reach its recipient. This is followed by comprehension of the sent message. It implies the South Australian council and the citizens understand the implications of accidents and underfunding respectively. Persuasion strategy, therefore, assists in examining and reporting on the outcome of the... Public relations and media here mean convincing the masses on the benefits of accepting the funding of 142 black spot projects instead of criticizing 50 not underfunded. Fifth step under the persuasion theories is the retention of the information transmitted for future use and reference. In propaganda, a concept of public relations, it is paramount to remind the people constantly on the import of the previous message. For example, addressing the issue of underfunding by the council should take place consistently it is raised by the Freedom of Information Laws and NGOs. This will guard against losing a vote of no confidence against the government Introduction of theories in public relations is to restore mutual relationships. For example, South Australian government through its council is bound by moral principle to explain reasons for underfunding 50 black spot projects. Under the principle, other objectives include organization and explanation to assure the public on road safety. Next is prediction of the decision especially the causes and effects of funding 145 black spot projects and leaving 50 others. instilling relationship management theory in public relations (Doug et al 2009, p.204). Public relations have two forms of publics namely internal and external. For instance, in external, regulatory agencies of the government such as South Australian council has no relationship with other organizations. It, therefore, means media, motorists and community members are not permitted to receive information affecting their interests. Alternatively, internal publics have the same institutional identity and they include employees, management and investors.